Lyft and American Red Cross Raise $25,620 for Disaster Relief To “Lyft Up Our Neighbors in Need” at Pilgrimage Music & Cultural Festival


This weekend, rideshare company Lyft partnered with American Red Cross to “Lyft Up Our Neighbors in Need” and support Red Cross Disaster Relief at the third annual Pilgrimage Music & Cultural Festival in Franklin, TN. Together, a $25,620 donation was made to Red Cross Disaster Relief with the help of Lyft who matched all donations, dollar for dollar.

Festival attendees had the chance to make donations at Lyft tents located throughout the festival grounds, as well as online at Those who donated were given a custom pink light-up bracelet, complementing Lyft’s namesake color, to “light up the sky” throughout the weekend. Red Cross Disaster Relief helps people affected by disasters like storms and countless other crises. These gifts enable the Red Cross to prepare for, respond to and help people recover from disasters big and small.

“We’re honored to come together with the American Red Cross and Pilgrimage Music & Cultural Festival to bring relief to our neighbors who need it most,” said Sam Nadler, Lyft Nashville General Manager. “We can always count on the Nashville community to spread its generosity which proved to be true after this weekend.”

In addition to matching all donations made at the Pilgrimage Music & Cultural Festival, Lyft also partnered with American Red Cross to allow passengers to round up and donate their fares during the month of September, which has raised over $150,000 for Red Cross since the launch of the campaign. Additionally, Lyft co-founders are also donating all of their earnings from driving to the American Red Cross and after Hurricane Harvey made landfall, Lyft continued the charitable giving by donating $100,000 to the Greater Houston Community Foundation’s Hurricane Relief Fund. Lyft and American Red Cross continue to raise awareness and funds for victims of disasters, providing light in the darkest situations.

Through this partnership and the generous donations from festival attendees, funds will go towards all disaster relief efforts including overnight shelter stays, distribution of emergency supplies, health & mental health contacts, meals & snacks, workers on the ground, emergency response vehicles and more. By giving to American Red Cross Disaster Relief, donors help families re-build their lives and move forward after disaster strikes.

“Already busy responding to the historic devastation left in the wake of Hurricane Harvey, the American Red Cross continues to respond to storms and countless other crises to help people in need,” said Don Herring, chief development officer at the American Red Cross. “The generous support of Lyft and the Pilgrimage Music & Cultural Festival, along with the general public, enables the Red Cross to prepare for and respond to disasters big and small—providing immediate emergency relief and helping get people on the road to recovery.”

Music lovers traveled from around the world to #MakeThePilgrimage to The Park at Harlinsdale in Franklin, Tennessee, for the third annual Pilgrimage Music & Cultural Festival on September 23 and 24. The festival featured two days of music, art and culture with memorable performances by world renowned and up-and-coming musicians across multiple genres in an intimate setting. The region’s best food and drink will be on display as well as numerous local artists and artisans creating an all-encompassing festival experience. For more information on the festival please visit

About the American Red Cross:

The American Red Cross shelters, feeds and provides emotional support to victims of disasters; supplies about 40 percent of the nation’s blood; teaches skills that save lives; provides international humanitarian aid; and supports military members and their families. The Red Cross is a not-for-profit organization that depends on volunteers and the generosity of the American public to perform its mission. For more information, please visit or, or visit us on Twitter at @RedCross.

About Lyft:

Lyft was founded in June 2012 by Logan Green and John Zimmer to improve people’s lives with the world’s best transportation. Lyft is the fastest growing rideshare company in the U.S. and is available to 94 percent of the US population. Lyft is preferred by drivers and passengers for its safe and friendly experience, and its commitment to effecting positive change for the future of our cities.


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