Spirited Giving

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For our annual Dining Issue themed, Eat, Drink and be Merry, we had to include something on the other part of the dining experience – the spirits.

Though, Williamson County has many locations to choose from for their wine and liquors, there are a few that stand out. Cool Springs Wine and Spirits was opened nearly 20 years ago by owners Jackie and James “Woody” Woodard. They began with 6,750 square feet of space next to Kroger on Mallory Lane. And in 2000, they moved to their current location of 1935 Mallory Lane in Franklin and have over 21,000 square feet of combined retail and warehouse space.

Cool Springs Wines and Spirits has made their stamp on our community as a go-to place with knowledgeable and helpful staff, and one of the largest selections around town. We caught up with Woody and Jackie and asked them a few questions to learn more. Here is what they had to say:

Screen Shot 2016-03-02 at 12.46.08 PMWhy did you choose Williamson County as your home for the company?

In the early 1990s, the opening of the Cool Springs Galleria spurred a construction boom that continues today. In 1995, there were no liquor stores for miles, and seeking a new challenge, we sensed an opportunity ripe for the picking. We had the good fortune of being involved in the area before it was Cool Springs and we got into the development of the area on the ground level.

What are your goals for the company?

To focus our efforts on providing outstanding customer service while embracing change and capitalizing on the opportunities it presents.

What challenges does your company face this day and age?

The public may say its wine and grocery stores, but for us, that’s a topic we addressed when it was first introduced many years ago. We did our research and we feel confident that we are in a good position for continuous growth… no setbacks. Most entrepreneurs probably think the same way… we interpret challenges as opportunities.

Is there a favorite event or organization that the company is involved with?

As owners of the first large-scale wine and spirits store in Williamson County, we wanted to find a way to give back to the community where our patrons live, work, shop and play. Almost 15 years ago, we teamed up with the downtown Franklin businesses to present the first ever Wine Down Main Street, a wonderful event that many of our customers attend every November. In 2002, we decided to establish our own event – the Franklin Wine Festival – held annually at The Factory. To date, the event has raised nearly $1.4 million in its 12-year legacy. Event proceeds are used to help serve children with a mentor through the Big Brothers Big Sisters program. Funding is specifically used to conduct background checks on volunteers to ensure child safety, and provide ongoing support for children, families and volunteers to build and sustain long-lasting relationships. We expect this year’s event, to be held October 16, will bring even more record-breaking numbers. The event truly would not be possible without the personal commitment of each of our staff members who spend arduous hours and energy to plan and execute the festivities. A very sincere thank you, as well, to the staff and volunteers at Big Brothers Big Sisters who have continually stepped up as true partners. Most importantly, we are eternally grateful to our loyal patrons who attend the Festival each year.

How has the company remained so strong over such a period of time?

Cool Springs Wines & Spirits has maintained a prominent position in an increasingly crowded beverage alcohol retail sector over the past two decades. With annual revenue of $14 Million and yearly growth averaging 12.7 percent, we attribute some of that success to our ability to spot trends that keep the store “ahead of the curve.” Also, our reputation for customer service and a comfortable, inviting atmosphere must be a leading factor. Our loyal staff members also deserve a ton of credit!

You can learn more about Cool Springs Wines and Spirits at www.CoolSpringsWines.com.

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