In 2010, Kerrie Hileman, a newly engaged accountant, found herself frustrated with the lack of wedding gown options in her hometown of Jacksonville, Florida. No privacy or personal touches made wedding dress shopping more like a chore than the unique experience she hoped for. And in that moment, an idea was born – Kerrie decided to start her own bridal boutique.

 

Several months later, The White Magnolia opened its doors for the first time in Jacksonville. Within a few years, the store experienced tremendous growth and opened its second Florida location in Tampa. On a girl’s weekend in 2014, Kerrie met fellow accountant Mallory Thorburn through mutual friends. After detailing her own disappointing experiences shopping for a wedding dress, the two joined forces. Mallory and Kerrie became official co-owners of the business and, in the same year, opened The White Magnolia in Atlanta. 

 

With Mallory by her side and a third store in the fold, Kerrie felt ready to grow The White Magnolia even more, confident she had the formula, tools, and experience to branch out into additional markets. The Greenville store opened in 2016, followed by Palm Beach and Savannah in 2019. Though each store has a similar overall aesthetic, they are not simple carbon copies of each other. Mallory oversees each store’s design and overall feel and strives to make each store unique to its market. Inventory is similar between stores but not identical, as Kerrie and Mallory adjust gowns and designers based on exclusivity and market research. In October 2021, the seventh White Magnolia boutique opened its doors in Franklin.

 

Located in historic downtown, The White Magnolia has become one of Franklin’s favorite neighbors. A cozy cottage feel with bright, open spaces invite you to experience a sentimental moment with loved ones. The sophisticated yet relaxed atmosphere allows brides to feel at home in a private suite just for them to enjoy. A unique element to each store is the ninety minute bridal appointment: a personal one-on-one shopping experience with a dedicated bridal stylist. The light and airy gown room is where all bridal dreams come true, housing top designer names like Made With Love, Martina Liana, Kelly Faetanini, and so many more.

 

In 2023, Kerrie and Mallory launched The First Look Collection, an exclusive line of wedding gowns only available at White Magnolia boutiques. When a bride chooses The White Magnolia, they can expect not only a curated gown collection of unique silhouettes and styles but also an experience not found anywhere else.

 

To request your appointment, please visit whitemagnoliabridal.com/nashville. For more inspiration and offerings, follow along on Instagram and TikTok @whitemagnoliabridal.