Hannah Paramore Breen is a pioneer in the digital world. In 2002, she started creative agency - Paramore Digital in Nashville. With a fresh business concept, a stunning office in a prime location – the corner of Fifth and Broadway – and an excellent team, why would she eventually end up selling her successful company?
Let’s start from the beginning. “Like many entrepreneurs, I became a business owner by accident,” admits Hannah. CitySearch.com was her first experience with a startup. “I loved the pace, the young team and the fact that I learned something every day.” But, after three years, CitySearch was at a turning point, and it was time for her to move on. This was in early 2000 when the internet was young, and the first dot com was happening. Hannah tells, “In those days, it wasn’t hard for me to find a job, but it was hard to keep one. However, at each job, I learned valuable lessons about how to manage change, how to network and how to unwind a company.”
Eventually, Hannah realized she felt safer on her own than working for any of the people offering her jobs, and that is when everything changed. “Things came together quickly. Less than three years later, I had an office (in that prime location) and a handful of employees.”
As she was approaching fifteen successful years, Hannah got an offer to buy her share of the company. The crazy part, she was not marketing to sell it! With the guidance of her husband, Bill Breen, PGA pro, she took a leap of faith and let go of her beloved business to pursue new things.
Fast forward a few years, and now Hannah is here to help those in the same situation. Business Ownership is the story of Hannah’s exit from her company and the lessons she learned as she handed her business over to new owners. Many people questioned her, “Why would you sell a business you love?” In truth, she grew older and wiser, and what she wanted to pursue evolved with her. Hannah says, “One’s business needs to serve their life rather than their life to serve their business. If you understand that quote, you will manage and prioritize how much time you spend working, the clients you take and the people you hire.”
Hannah’s experience preparing for the future of a company or brand is an invaluable resource to professionals of all ages, and her book is just that! Hannah’s book was written from a space of total vulnerability and honesty, detailing her successes and mistakes, the good, the bad and the crazy!
Purchase Business Ownership at amazon.com