Flowers on Main

May 08, 2023 at 11:39 am by RMGadmin

WITH Heidi Hood, Managing Director of the Downtown Franklin Association 

What makes for an incredible historic downtown district? Among many things, research shows that plants and flowers enhance a downtown district in such a way that guests tend to visit longer and invest a little more in the local shops and restaurants.  That’s why, in tandem with our mission, the Downtown Franklin Association is championing a “Flowers on Main” campaign this spring season... 
As a division of the Heritage Foundation of Williamson County, the Downtown Franklin Association is a nationally accredited Main Street America program, invested in supporting the promotion, economic vitality, organization (connection of stakeholders), and design of our special district.  We support the continued revitalization and purposeful evolution of downtown Franklin, in the context of historic preservation, by maintaining a diverse economic base, promoting a unique local shopping experience, fostering accessible and attractive public spaces, and forging partnerships across all sectors.  
Now, “Flowers on Main” is well underway, with merchants and DFA teaming up with local small business, Container Creations, to install potted flower displays beside the benches on Main Street and in front of as many storefronts and restaurants as possible.  With installations complete by June 15th, a contest will be run for the public to vote on their favorite storefront displays in June. These potted plants will be refreshed and maintained seasonally throughout the year for guests to enjoy the view as they stroll downtown. 
DFA was also proud to host our 2nd Annual Downtown Franklin Awards, presented by Renasant Bank, with a ballot of DFA members voted on by the public in January and winners for each category announced at a DFA member meeting on February 16th.  Top-voted members and the winners can be viewed now at 
Following the Downtown Franklin Awards, Franklin Locals launched its spring season in March, mobilizing cheerful greeters to serve as concierge on the streets downtown Thursdays-Saturdays, and encourage guests to find the Visitor Center on 4th Avenue North, while answering questions to help them experience Franklin “like a local.” 
With 2023 well underway, we are excited to continue supporting our business membership through our meetings, mixers, masterminds, and university sessions throughout the year!