Across Tennessee, the story is just as strong. According to the newly released 2024 Local and Regional Economic Impact Report, visitors spent a record-breaking $31.66 billion statewide, marking the fourth consecutive year of growth. The tourism industry also brought in $3.3 billion in state and local tax revenue, while seventy-four of ninety-five counties saw year-over-year increases. International travel is on the rise, too with spending up 12% and new direct flights from Iceland and Ireland setting the stage for even greater opportunities in 2025. 

At the local level, Visit Franklin serves as a true business partner to Williamson County residents and entrepreneurs. As the official tourism organization for the area, Visit Franklin works tirelessly to promote our cities and attractions, driving the visitor spending that supports restaurants, hotels, shops, and community events. Their efforts help ensure that tourism not only brings people here but also creates lasting benefits for those who call Williamson County home.

Tourism isn’t just about visitors; it’s about partnership. Every hotel, restaurant, attraction, boutique, and local event contributes to a shared success story one that benefits every resident and business owner. Explore the full 2024 report, including county and regional data, press materials, and the TN Travel Impact Dashboard at visitfranklin.com.