Season of Giving

You matter. You are seen. You are supported. 

For more than a decade, a quiet but powerful holiday tradition has been taking place in Williamson County. This tradition has continued every year without press releases or even an official name and has been built on the simple joy of helping kids feel seen. What began as a simple idea between former All-Pro Tennessee Titans linebacker, Keith Bullock, and Franklin community leader, Robert Blair, has grown into an annual shopping experience for families in need of a little holiday cheer. 

This tradition traces back to Schrlene White, who introduced Keith and Robert. What started with a small group of children at Toys R Us, around 2015, expanded moving from Dick’s Sporting Goods, then Just Love Coffee, and eventually finding a permanent home at Walmart. Through every location change, one thing remained the same—the commitment to showing up for children who needed a little something extra this holiday season. 

Each year, Keith has the opportunity to share a positive message to the kids participating. Because he has experienced the foster care system himself, he provides a connection encouraging the kids to believe in what they can overcome. Robert brings the leadership of someone who has spent his entire life investing in this community making sure every child feels cared for. 

Each year, they work alongside Lisa Chatman, who is the head of Franklin Special District Health Services, to thoughtfully select around twenty children who they feel who benefit most from this experience. School nurses are able to provide insight into students facing difficult circumstances. Sometimes they choose a young student athlete that would light up at the opportunity to meet Keith. Each story is different, and each selection is intentional.  

"We have had a single dad that is raising his seven kids. We have had grandmothers and young adult siblings that are raising their younger siblings." - Lisa Chatman

On the exciting day, everyone gathers at Walmart who has been a very important part of the mission. They open their aisles, assist in checkout, and create a welcoming space for families to shop freely. Robert and Keith greet everyone and on occasion will share a meal with the families. Families are invited to participate together, keeping the emphasis on unity and support. Keith will share heartfelt words about perseverance and Robert reminds families that their community sees them. 

When shopping starts, the atmosphere turns into pure joy. Each family receives a Walmart gift card, and volunteers walk alongside them to help pick out items. Keith is joined by his wife, three daughters and his father-in-law to make spreading kindness a full family effort. Volunteers provide encouragement that stick with the families long after the holiday season ends. 

"I am thankful to Keith and his family, Lisa Chatman, Walmart and other supporters who donate." - Robert Blair

Over the years, the event has grown, but the mission has stayed the same. It is not about publicity; it is about the community standing together and standing strong. Each year is a reminder of what generosity looks like, and it does not require an audience to make an impact. 

The date for the 2025 event is still being finalized, but as always, Keith and Robert will be their alongside families, volunteers, Walmart partners, and supporters who believe in giving a little something extra. 

In the end, this tradition is not about what goes into a shopping cart. It is about the message every child carries home: You matter. You are seen. You are supported. And this community is better with you in it.