Sew Festive
- YOUR Williamson
- 3 days ago
- 2 min read
Belk and Sewing Down South Return with a Festive Collection that Redefines Southern Holiday Style
Belk’s premier private label brand, Crown & Ivy, and Sewing Down South, a lifestyle brand co-founded by unscripted TV personality, author, and entrepreneur Craig Conover, are once again partnering for an exclusive collection. The exclusive line brings a modern twist to traditional Southern style for the holiday season.
The limited-edition holiday collection features 100+ styles across women’s and men’s apparel, home goods and accessories. Now available in-store and online at belk.com, the collection includes everything from stylish holiday party outfits and playful ornaments to cozy home décor.
“Our continued partnership with Sewing Down South embodies the spirit of Southern style and hospitality,” said MaryAnne Morin, President and Chief Merchandising Officer at Belk. “The new holiday line builds off the success of our summer collection and captures the essence of the season with its bold designs and whimsical styles, offering our customers a variety of festive options at accessible prices.”
Inspired by the Southern charm of Charleston, the collection features vibrant seasonal touches and timeless patterns that bring cheer to every piece.
“We’ve created a line that beautifully blends Southern charm and warmth with the joy and festivity of the holiday season, and we’re thrilled to share it with everyone.” - Craig Conover
Rich, festive colors such as deep reds, greens and golds are prominent, capturing the warmth and joy of the holiday season. Each design effortlessly combines classic charm with a fresh, modern twist—perfect for cozy nights in, festive soirées, and every joyful moment in between.
“Collaborating with Belk to curate this collection has been an incredibly exciting journey,” said Craig Conover, co-founder of Sewing Down South. “We’ve created a line that beautifully blends Southern charm and warmth with the joy and festivity of the holiday season, and we’re thrilled to share it with everyone.”
Shop this collection at Belk at CoolSprings Galleria, or visit belk.com.