Hidden in the Highlands

The Lodge at Primland

Photography Courtesy of Primland, Auberge Resorts Collection

Hidden away in Virginia’s Blue Ridge Mountains, where ridgelines stretch endlessly into the horizon and silence is broken only by rustling leaves or the call of a hawk overhead, Primland sits quietly on its 12,000-acre mountaintop estate. This is not your typical resort—it’s a sanctuary where elegance meets wild terrain, and each turn in the trail brings something new to discover.

From the stately Lodge, wrapped in green fairways and warmed by twin fireplaces in its soaring Great Hall, to treehouses suspended above the Dan River Gorge, every space at Primland is shaped by its surroundings. Guests can spend their days fishing for native trout, riding horseback through wooded trails, stargazing in the on-site observatory, or unwinding at the Auberge Spa.

At the edge of the property, the newly reimagined Hawk Eye Residence offers the ultimate in mountain seclusion. This private compound features a main house, guest quarters, games cottage, heated pool, hot tubs, and expansive gathering spaces—all designed for families or friends seeking the best of both outdoor living and refined comfort.

With new treehouse suites, a fresh culinary concept at Leatherflower, and thoughtful updates across the estate, Primland continues to redefine luxury in the American South—effortlessly rooted in nature yet elevated at every turn.

Luxury in Every Corner of the Mountains

Primland offers an exceptional range of accommodations, each blending refined comfort with the natural beauty of the Blue Ridge Mountains.

At The Lodge, you’re at the heart of it all—steps from the spa, golf course, observatory, and fine dining. Soaring ceilings, twin fireplaces, and a dramatic wine room set the tone, while rooms and suites offer deep soaking tubs, private balconies, and sweeping views.

Pinnacle Suites provide chalet-style living perched high above the valley. Expansive decks, fireplaces, and serene interiors create the perfect escape.

Along the golf course, Fairway Cottages feature cathedral ceilings, cozy fireplaces, and private decks—ideal for watching the sun rise or set over the mountains.

For secluded stays, Rustic Mountain Homes offer a return to nature without sacrificing comfort. These private retreats accommodate two to twenty-two guests and feature hot tubs, wraparound decks, and panoramic views.

The ultra-private Hawk Eye Luxury Residence is Primland’s crown jewel. With a four-bedroom main house, guest cottage, pool, games cabin, and full outdoor kitchen, it’s perfect for unforgettable group gatherings or extended stays.

A Celebration of Appalachian Flavors

Primland’s culinary experiences honor Virginia’s rich traditions while embracing modern tastes. From elegant meals at Leatherflower to casual favorites at Laurel Bar and the rustic charm of Stables Saloon, every dish is a tribute to the region’s bounty.

At Leatherflower, enjoy refined Appalachian cuisine with sweeping mountain views and warm, elegant interiors. Laurel Bar offers a relaxed setting with classic clubhouse fare and signature cocktails—perfect for unwinding after outdoor adventures.

Stables Saloon brings Southern comfort food and live bluegrass together in a laid-back, music-filled space tied to Virginia’s Crooked Road heritage trail. For something quick and satisfying, Woodland Grill offers grab-and-go meals for guests on the move.

Prefer to dine in? In-room dining delivers everything from hearty breakfasts to indulgent late-night bites, all with the same care and attention as Primland’s restaurants.

Wine lovers will find a haven in the Schlumberger Wine Cellar, home to nearly 450 global labels, including selections from the resort’s historic sister vineyard in Alsace, France. Available for private tastings and intimate gatherings, the cellar perfectly complements the resort’s exceptional cuisine.

Nature, Wellness & World-Class Golf

Primland offers a one-of-a-kind escape in the heart of the Blue Ridge Mountains. Explore unspoiled wilderness on foot, bike, or horseback—or simply relax in breathtaking surroundings. Rejuvenate with spa treatments, yoga, and meditation inspired by natural elements, or enjoy the indoor pool, hot tub, and fitness center.

Golfers will find a true gem in the Highland Course—an 18-hole masterpiece by Donald Steel, offering stunning views and rewarding challenges. With a mix of complimentary and premium experiences, Primland is a perfect blend of adventure, tranquility, and refined mountain living.

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For more information or to plan your stay, visit auberge.com/primland.