Spring Styles at Belk

Southern Coastal Collection

Sewing Down South, lifestyle brand co-founded by unscripted TV personality, author, and entrepreneur Craig Conover, is collaborating with Belk’s premier private label, Crown & Ivy, to bring Southern, coastal charm to your wardrobe. 

Their Spring line merges pastels and bright corals with shoreside prints in both men and women’s apparel, home goods and accessories. Now available in-store and online at belk.com, the collection’s breezy, playful styles feature seersucker, palmetto trees, notes of citrus, rolling waves, and more. Whether you’re looking to dress up to entertain or dress down for a day at the beach, Sewing Down South and Crown & Ivy have the look for you. 

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Shop this collection at Belk at Cool Springs Galleria or visit belk.com.